"LAKSHYA" We, the students of Grade 11 Commerce from Cygnus World School wanted to develop our entrepreneurial skills by starting our enterprise therefore we participated in the Business Enterprise Challenge. We chose the name “Lakshya”... WHY? it means to achieve your goals. Our first step was to come up with a “Business Idea”. This business was started mainly to understand the "behind the scene" type of working of a business and to acquire business experience. To begin we had to come up with a product and a goal. It took us all countless debates and discussions but after a week or so we could finally agree and fixate on multiple products. We decided our goal would be to donate a part of the profits to charity and invest the rest into the business for the future. We conducted a survey in order to have a clear idea of the tastes and preferences of our customers, since we had to target a particular customer market. We chose to sell lemona